Wednesday, 3 February 2010
Free Wallpaper of Bangladeshi TV Star Badon on bdtvstar.blogspot.com
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Thursday, 24 September 2009
Successful & Effective Marketing of a Small Online Business
The selling of products/services online all requires one ESSENTIAL ingredient: TRAFFIC. Marketing a small business online faces greater challenges such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your site or affiliate site.
Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Word tracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.
A popular technique used by many in the affiliate marketing field is building optimized pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online. There are several software products on the market that will build optimized pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000's of optimized pages for your site whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.
Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling children’s books online or looking for the secrets of successful network marketing, these techniques can be beneficial to your business online. With these tools you can firstly learn more about your potential customers and then how to get those customers to your sites.
Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords and to plan advertising. Why you may be asking? A good keyword tool can determine what and why people are searching for in relation to your product. Word tracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.
A popular technique used by many in the affiliate marketing field is building optimized pages that refer the visitor to the main affiliate site. This technique can be applied to marketing a small business online. There are several software products on the market that will build optimized pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000's of optimized pages for your site whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.
Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling children’s books online or looking for the secrets of successful network marketing, these techniques can be beneficial to your business online. With these tools you can firstly learn more about your potential customers and then how to get those customers to your sites.
Allow Incoming Links That Can Increase Web Site Traffic
Would you like to increase your web site traffic and sales? By using a simple web site promotion method, you can get higher placement in search engine listings, which translates to more money in your bank account. If you are willing to do some work, you can get more targeted traffic to your site every month, at zero cost.
Exchanging links with other related web sites can help your rankings with Google, one of the most used search engines on the internet. To get full benefit from exchanging links with other web sites, you must understand the policies of the Google Page Rank system.
In the past, many web sites used a "link farm" page to take advantage of Google's Page Rank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to Google's current web site qualifications.
Google recommends that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher Google Page Rank (which is a guage of site importance) and higher listings on Google search results pages. This equals more free traffic for you.
An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.
To make your link exchange directory work for you, you'll need to focus on sites that get a decent amount of traffic and relate in some way to your site theme. You can go to www.google.com and download the Google Toolbar to be able to see the Google Page Rank for any site you visit. If you target related web sites with a Page Rank of 4 or higher, your link exchange will have greater impact on your overall ranking with Goggle.
To make exchanging links less work for you, register your website with one of the online link exchange services. Link Partners.com is a good place to start, though there are others you can use. Just submit your site to the proper category and watch the link requests roll in. Now it's your job to research each one to see if you would benefit by exchanging links with them.
Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the Google Page Rank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to Google Page Rank.
Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic from Google and some clicks from the sites displaying your related link.
Exchanging links with other related web sites can help your rankings with Google, one of the most used search engines on the internet. To get full benefit from exchanging links with other web sites, you must understand the policies of the Google Page Rank system.
In the past, many web sites used a "link farm" page to take advantage of Google's Page Rank system. Link farms (containing listings of all kinds of web sites, with no regard to quality or related subject) have been banned according to Google's current web site qualifications.
Google recommends that important web sites have inbound links from quality, related web sites. Conforming to this rule means your web site will get a higher Google Page Rank (which is a guage of site importance) and higher listings on Google search results pages. This equals more free traffic for you.
An effective link exchange directory should be focused on your web site's theme. If you have a web site that sells pet products, it will not help you to exchange links with an online casino site. Actually, doing so may actually hurt your rankings.
To make your link exchange directory work for you, you'll need to focus on sites that get a decent amount of traffic and relate in some way to your site theme. You can go to www.google.com and download the Google Toolbar to be able to see the Google Page Rank for any site you visit. If you target related web sites with a Page Rank of 4 or higher, your link exchange will have greater impact on your overall ranking with Goggle.
To make exchanging links less work for you, register your website with one of the online link exchange services. Link Partners.com is a good place to start, though there are others you can use. Just submit your site to the proper category and watch the link requests roll in. Now it's your job to research each one to see if you would benefit by exchanging links with them.
Don't be afraid to turn down a link exchange request. A polite note to the sender will be fine, or don't even reply at all. Avoid having unrelated or poor-quality sites in your link directory. You will be penalized by the Google Page Rank system for having unrelated links on your link directory that do not compliment your site theme. The more selective you are when exchanging links the more important your site will be according to Google Page Rank.
Add a link exchange campaign to your web site promotion plan today. Do it correctly and you'll get more free traffic from Google and some clicks from the sites displaying your related link.
How to Do Successful Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscriber’s inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an auto responder company, noted that many tricks marketers use to get their messages past spam filters (such as using "free" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an auto responder company, noted that many tricks marketers use to get their messages past spam filters (such as using "free" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
The Simple amd Cheap Way to Make Money Online at www.imagechoti.blogspot.com
People are always asking me how I make money online. I’ve been doing it for almost 4 years now and, fortunately, haven’t had to get a “real” job yet (since graduating college). It’s definitely not easy to do, but anyone with some intelligence, creativity, and/or the willingness to do large amounts of research can make a good living on the Web. However, it’s important for beginner to start off small and cheaply. Despite what the marketing “gurus” try to tell you, you really don’t need to spend a lot of money on e-books and software to begin earning a nice income on the internet.
Anyway, here’s an easy and cheap way to create an online revenue stream that I developed for my friends:
1. Choose a profitable topic/theme - There are several ways to do this but one of the easiest is to use Overture’s free bid tool (Tip: It’s always best to choose a topic you know something about…. or at least are very interested in.)
2. Setup a blog - You can use a free one such as Blogger.com or MSN Spaces. This will become your main “site” since it’s really just a way to easily publish content.
3. Start writing high-quality, focused 400-700 word articles DAILY! - This is probably the most important thing you can do for long-term success. You can also use syndicated articles from article directories to “beef up” your site but don’t rely on it. Make sure all articles are based around your site’s central theme.
4. Post your theme-based content to your site/blog on a regular basis - Try to post at least one or two good articles per day.
5. Monetize your blog - Put related affiliate links and Google Adsense on your blog to start making some money.
6. Write and submit good articles to the online article directories - This will get you some free one-way links (great for search engine rankings), increase your site traffic, and help to establish your credibility.
7. Get a low-cost auto responder and start collecting the email addresses of your site visitors - Offer a useful free report or email mini-course to entice people to sign up.
8. Send out a weekly, bi-monthly, or monthly newsletter with useful information and a couple affiliate links - If you “nurture” your subscriber list well it can quickly turn into your biggest moneymaker!
9. Continue to drive traffic to your site - Submit your blog’s RSS feed to feed directories, submit your main page and/or a few good internal pages to general web directories and theme directories (DMOZ.org is the most important), and trade links with good sites that have related themes.
Well, that’s just the beginning! But it’s a great way to get started making money online. In the future I may post an “extended” version of this list with much more detail but I hope this basic list helps you out!
Anyway, here’s an easy and cheap way to create an online revenue stream that I developed for my friends:
1. Choose a profitable topic/theme - There are several ways to do this but one of the easiest is to use Overture’s free bid tool (Tip: It’s always best to choose a topic you know something about…. or at least are very interested in.)
2. Setup a blog - You can use a free one such as Blogger.com or MSN Spaces. This will become your main “site” since it’s really just a way to easily publish content.
3. Start writing high-quality, focused 400-700 word articles DAILY! - This is probably the most important thing you can do for long-term success. You can also use syndicated articles from article directories to “beef up” your site but don’t rely on it. Make sure all articles are based around your site’s central theme.
4. Post your theme-based content to your site/blog on a regular basis - Try to post at least one or two good articles per day.
5. Monetize your blog - Put related affiliate links and Google Adsense on your blog to start making some money.
6. Write and submit good articles to the online article directories - This will get you some free one-way links (great for search engine rankings), increase your site traffic, and help to establish your credibility.
7. Get a low-cost auto responder and start collecting the email addresses of your site visitors - Offer a useful free report or email mini-course to entice people to sign up.
8. Send out a weekly, bi-monthly, or monthly newsletter with useful information and a couple affiliate links - If you “nurture” your subscriber list well it can quickly turn into your biggest moneymaker!
9. Continue to drive traffic to your site - Submit your blog’s RSS feed to feed directories, submit your main page and/or a few good internal pages to general web directories and theme directories (DMOZ.org is the most important), and trade links with good sites that have related themes.
Well, that’s just the beginning! But it’s a great way to get started making money online. In the future I may post an “extended” version of this list with much more detail but I hope this basic list helps you out!
Wednesday, 23 September 2009
Affiliate Marketers Need 3 Things
Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
What are these three tactics?
1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above do not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.
What are these three tactics?
1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.
Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.
2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.
Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.
Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.
3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.
The tactics given above do not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.
Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…
Top 23 Ways to Use An Ad Tracker
The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.
FOR AFFILIATES
#1. The Long Url Problem
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this
http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102
35&subid=89715
Do you think your reader will bother to do the necessary cut and paste to put it in a browser?
Probably not.
And that's probably one lost sale.
And even a one line affiliate link may exceed the permissible length for some ad posting requirements.
The solution: use a short tracking URL.
#2. Losing Your Affiliate Code
As an affiliate you may have your affiliate code embedded in a link something like this:
http://www.abc.com/123
Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)
The solution: use a tracking URL - so that your affiliate code number is never seen.
#3. Make Your Ad Stand Out
FOR AFFILIATES
#1. The Long Url Problem
Have you ever seen an ad where you are asked to click on an affiliate URL so long that it stretches over 2 lines, like this
http://www/anysite.com/cgi-bin/dir1/dir2/.cgi?code=123RT&type=102
35&subid=89715
Do you think your reader will bother to do the necessary cut and paste to put it in a browser?
Probably not.
And that's probably one lost sale.
And even a one line affiliate link may exceed the permissible length for some ad posting requirements.
The solution: use a short tracking URL.
#2. Losing Your Affiliate Code
As an affiliate you may have your affiliate code embedded in a link something like this:
http://www.abc.com/123
Some customers will bypass the affiliate code and just type in the home URL http://www.abc.com (possibly because they think that they will be paying extra for an agent's commission)
The solution: use a tracking URL - so that your affiliate code number is never seen.
#3. Make Your Ad Stand Out
You may have seen search engine results showing near identical listings for the same product, differing only in an affiliate code appended to the URL.
Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.
#4. How Effective Are The Links
You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.
#5. Changing Links
If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.
#6. Affiliate Program Discontinued
Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
#7. Better Affiliate Stats
Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?
Compare a basic monthly figure say
- Jan: 39 hits
with a detailed analysis such as
- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits
where you can relate those dates to particular ad campaigns.
Tracking URLs will give you these improved figures.
#8. Checking Affiliate Stats
Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.
A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part. An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.
FOR EZINE PUBLISHERS
Your listing here will be just one of many unless you make it stand out. So bypass the standard affiliate URL and use a tracking URL.
#4. How Effective Are The Links
You can measure and compare the effectiveness of the different banners or text links the affiliate programs provide you by using a tracking URL.
#5. Changing Links
If an affiliate company change their links then your existing ads, wherever they are posted, become worthless. But if you use a tracking URL you simply revise the affiliate URL at the tracking control centre.
#6. Affiliate Program Discontinued
Similarly if an affiliate program is discontinued you just change your tracking URL to a new page where you explain the circumstances and point your visitor to your other promotions.
#7. Better Affiliate Stats
Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?
Compare a basic monthly figure say
- Jan: 39 hits
with a detailed analysis such as
- Jan 12: 10 hits
- Jan 13: 2 hits
- Jan 20: 21 hits
- Jan 21: 6 hits
where you can relate those dates to particular ad campaigns.
Tracking URLs will give you these improved figures.
#8. Checking Affiliate Stats
Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.
A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part. An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.
FOR EZINE PUBLISHERS
#9. Win Advertisers with Tracking Reports
If you sell advertising space in your Engine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.
Tell your advertisers about these benefits in your advertising guidelines
- They will know the number of click through their ad has generated. They can then decide how to improve the ads for better performance
- If they use a tracker program with your own domain name in the tracking URL your Engine subscribers will be more inclined to click
- They can use your Engine as a test centre, modifying their ads until they are happy, before launching with other publishers
#10. Use Tracking Report Results
The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach.
Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.
#11. Measure Your Readership
You may know how many subscribers you have but how many actually open and read your Engine and which parts of it attract most attention?
Here's how to find out if you distribute your Engine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.
For an Engine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.
AT YOUR WEB SITE
#12. The Problem Of Permanent URLs
Web sites are continually evolving and changing.
You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.
The solution?
Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.
The external links, in your ebook for example, stay the same but they will redirect to your new page.
#13. What Are Your Visitors Doing ?
You have text links all over your site, links to your other pages and links to recommended sites.
Where are your visitors clicking ?
Where are they leaving your site, why, how can you stop them ?
Which graphic do they click on the most ?
Do they click on the text link more than the graphic link?
Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.
Use tracking URLs to replace actual links wherever you need to monitor click activity.
#14. Sell Website Advertising Space
You can offer tracking reports to your advertisers in the same way as for Engine publishers (above).
If you sell advertising space in your Engine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.
Tell your advertisers about these benefits in your advertising guidelines
- They will know the number of click through their ad has generated. They can then decide how to improve the ads for better performance
- If they use a tracker program with your own domain name in the tracking URL your Engine subscribers will be more inclined to click
- They can use your Engine as a test centre, modifying their ads until they are happy, before launching with other publishers
#10. Use Tracking Report Results
The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach.
Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.
#11. Measure Your Readership
You may know how many subscribers you have but how many actually open and read your Engine and which parts of it attract most attention?
Here's how to find out if you distribute your Engine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.
For an Engine distributed as plain text it is not possible to see if it is actually opened or read. But what you can do is insert tracking URLs at the appropriate points, such as product offers or special articles, and get comparative figures for which items are being read.
AT YOUR WEB SITE
#12. The Problem Of Permanent URLs
Web sites are continually evolving and changing.
You may want to rename a page to make it more consistent and logical but there's a huge problem. You have given out the URL in an ebook, or a directory submission, or an article or wherever. There's no way you can undo this.
The solution?
Never provide the actual URL, just a tracking URL. You can then just edit the link at the tracking centre whenever a page is moved or renamed.
The external links, in your ebook for example, stay the same but they will redirect to your new page.
#13. What Are Your Visitors Doing ?
You have text links all over your site, links to your other pages and links to recommended sites.
Where are your visitors clicking ?
Where are they leaving your site, why, how can you stop them ?
Which graphic do they click on the most ?
Do they click on the text link more than the graphic link?
Your log files may tell you at best which are the most popular pages at your site but it is vital to know how your visitors move through your site and what is tempting them.
Use tracking URLs to replace actual links wherever you need to monitor click activity.
#14. Sell Website Advertising Space
You can offer tracking reports to your advertisers in the same way as for Engine publishers (above).
#15. Stop Piracy
If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.
If you have invested man-months of time setting up a vital resource site involving a directory of links it's very easy for a pirate to simply copy your page and provide useful content for his own site.
If you use tracking URLs for those directory links you can detect this copy - because the ad tracking program will record the referring URL. At the same time of course you can measure the popularity of the directory links.
USING PAY PER CLICK SEARCH ENGINES
USING PAY PER CLICK SEARCH ENGINES
#16. Better Click Activity Reporting
Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.
#17. Prevent Fraudulent Activity
You can compare your figures with the engines and should query any large discrepancy.
If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).
OFFLINE MARKETING
Pay per click search engines will report to you click activity on your URL. Engines vary in the frequency and format of the reporting so you can use tracking URLs instead to obtain better information.
#17. Prevent Fraudulent Activity
You can compare your figures with the engines and should query any large discrepancy.
If click activity is unusually high you may have a competitor clicking on just to incur costs against you. You may be able to detect this by comparing the figures for unique hits and actual hits (several hits per visitor).
OFFLINE MARKETING
#18. Check How Successful
If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in
- newspapers
- magazines
- flyers
- billboards
- press releases
- shop notice boards
- and so on
#19. Use The Time Reports
The date and time when clicks are made will allow you to check the progress of your ads, for example
- has your newspaper ad been submitted yet ?
- has your billboard notice been removed?
- How long does a magazine ad stay around?
For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.
EBOOKS
#20. Do Free Books Work?
The main purpose of a free e-book is to get the reader back to your site. But how successful is it proving?
Put tracking URLs in the book and you will find out.
#21. Maintain Control After Download
Once your e-book is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.
OTHER WAYS
If you have ever wondered whether it was worth advertising off line because of the supposed impossibility of measuring the response then ad tracking URLs will answer that problem. Just include them in your ads in
- newspapers
- magazines
- flyers
- billboards
- press releases
- shop notice boards
- and so on
#19. Use The Time Reports
The date and time when clicks are made will allow you to check the progress of your ads, for example
- has your newspaper ad been submitted yet ?
- has your billboard notice been removed?
- How long does a magazine ad stay around?
For a long running ad you can study the response and switch the link midstream if necessary to an improved web page.
EBOOKS
#20. Do Free Books Work?
The main purpose of a free e-book is to get the reader back to your site. But how successful is it proving?
Put tracking URLs in the book and you will find out.
#21. Maintain Control After Download
Once your e-book is downloaded it would appear that you no longer have any control over it. Not so. You can redirect the reader to other pages of your site by changing the tracking Url links.
OTHER WAYS
#22. Become An Ad Tracking Affiliate
Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).
Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.
#23. Privacy
You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.
Since ad tracking programs are high demand marketing tools you can profit by joining their affiliate program (if they have one).
Owning the product that you promote always gives that extra advantage e.g you can give an example of how you use it or a personal testimonial as to how it has benefited you.
#23. Privacy
You may want to post an URL somewhere and - for reasons of your own - not let it reveal your website. You can do this with an ad tracking program where the supplier domain name is used in the tracking URL.
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